A Smarter way to manage relationships
We believe in innovation, simplicity, and empowering businesses with tools that drive real results. Our journey is fueled by a passion.
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Better Conversion
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Years of Experience
Redefining CRM for the modern world
At Bexina, we started with a simple mission: to make customer relationship management effortless and effective. Frustrated by complex, outdated tools, we set out to create a platform that blends automation, intelligence, and ease of use—empowering businesses to build stronger customer relationships.
What began as an idea has grown into a powerful CRM trusted by teams worldwide. Our journey is driven by innovation, customer success, and a commitment to helping businesses scale smarter.
The core values that drive our mission
From innovation to customer success, we are committed to building a platform that empowers businesses to grow & thrive.
01
Simplicity First
We design intuitive, easy-to-use tools that help businesses focus on what matters most—building relationships and driving growth.
02
Innovation That Matters
We embrace cutting-edge technology to create smarter, more efficient solutions that evolve with your business needs.
03
Customer-Centric Approach
Your success is our success. We listen, adapt, and continuously improve to ensure our platform delivers real value.
04
Integrity & Transparency
Trust is the foundation of strong relationships. We prioritize honesty, security, and clear communication in everything we do.
05
Growth Without Limits
We empower businesses of all sizes to scale seamlessly, providing the tools and insights needed to unlock new opportunities.
06
Collaboration & Community
We believe in the power of teamwork—both within our company and with our customers. By fostering a strong community.
A team committed to your success
Our team is made up of passionate innovators, designers, and problem-solvers dedicated to building the best CRM experience.
Herman Botsford
Founder & CEO
Gene Hackett II
Chief Directives Officer
Joseph Corwin
Product Infrastructure Analyst
Samuel Wiegand
Dynamic Usability Strategist
Audrey Towne
Future Communications Specialist
Erik Feest
Senior Tactics Planner
Lynda Luettgen
Product Markets Administrator
Lola Barton IV
Principal Operations Specialist
